ACA WAY 2026 ANNOUNCES TECH VISIONARY JOHN SCULLEY AS KEYNOTE SPEAKER, LAUNCHES FIRST-EVER INNOVATION HUB, AND PARTNERS WITH ALL SECURE FOUNDATION TO GIVE BACK TO AMERICA’S VETERANS
Legendary Business Icon Who Grew Apple from $800M to $8B in Revenue Takes the ACA Way Stage for a Keynote on Technology, Disruption, and the Future of Healthcare
Debut of the ACA Way Innovation Hub — A First-of-Its-Kind, Hands-On Technology Experience Showcasing the Platforms Redefining How Insurance Is Sold, Managed, and Practiced
ACA Way 2026 Partners with All Secure Foundation to Support America’s Special Operations Veterans and Their Families in Healing from the Trauma of War
September 23–24, 2026 | Hilton Miami Downtown | Miami, Florida | 1,500 Attendees Expected
MIAMI — May 29, 2026 — ACA Way, LLC today announced a landmark lineup for ACA Way 2026, the nation’s premier professional conference dedicated exclusively to the Affordable Care Act ecosystem. Scheduled for September 23–24, 2026, at the Hilton Miami Downtown in Miami, Florida, this year’s conference arrives at a defining moment for American healthcare — with sweeping regulatory changes, a rapidly evolving technology landscape, and millions of Americans depending on the decisions made in rooms like this one. ACA Way 2026 is poised to be the most transformative edition in conference history, featuring an iconic keynote speaker, the debut of a groundbreaking Healthcare Technology Innovation Hub, and a powerful charitable partnership that extends the ACA mission far beyond the conference floor.
Keynote Speaker: John Sculley Takes the ACA Way Stage
ACA Way 2026 is proud to announce John Sculley — former President of PepsiCo and former CEO of Apple — as a featured keynote speaker. One of the most celebrated and consequential business leaders of the modern era, Sculley is the executive Steve Jobs famously recruited with the now-legendary challenge: “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?” He chose to change the world — and he did.
During his decade as CEO of Apple, Sculley grew the company’s annual revenues from $800 million to $8 billion — a tenfold increase — while overseeing the launch of the Macintosh and establishing consumer-centered technology marketing as a defining business discipline. Before Apple, he revolutionized brand culture at Pepsi, architecting the iconic Pepsi Challenge campaign that permanently redefined the cola wars and changed how America thought about consumer choice. He was named Silicon Valley’s top-paid executive in 1987, and today remains an active investor and thought leader at the intersection of technology, innovation, and digital health. Sculley also serves as Chairman of Eternal Health Borad of Directors.
At ACA Way 2026, Sculley will challenge attendees to think bigger, move faster, and lead with purpose in an industry at a once-in-a-generation inflection point.
“The intersection of technology and healthcare is the most important disruption opportunity of our lifetime. The ACA marketplace sits right at the center of that disruption. I’m looking forward to a conversation that challenges everyone in the room to think not just about what’s possible today — but what’s inevitable tomorrow.” — John Sculley, Former President, PepsiCo | Former CEO, Apple
Myndstream has collaborated with Mayo Clinic to explore the clinical potential of functional music within healthcare environments, seeking to understand how intentional soundscapes can accelerate patient recovery and clinician wellbeing. This partnership is a cornerstone of Myndstream's vision: moving beyond simple 'background audio' and establishing intentional, functional music as an accessible tool for managing health and wellbeing.
Introducing the ACA Way Innovation Hub: Where Healthcare Meets the Future
For the first time in its history, ACA Way is launching the ACA Way Innovation Hub — a dedicated, hands-on technology experience built into the heart of the conference floor. This is not a trade show. It is a curated, immersive showcase where attendees step directly into the future of healthcare delivery and insurance distribution.
The Innovation Hub brings together the most exciting platforms operating at the crossroads of healthcare and technology, giving attendees the rare opportunity to go beyond the demo and sample, test, and interact with tools that are already reshaping how insurance is sold, managed, and experienced:
- OpenCharts: If your team is still juggling three different apps just to think, plan, and present — OpenCharts is about to change your life. It's an all-in-one AI-powered workspace where flowcharts, whiteboards, notes, presentations, and even code canvases, supercharged by Theo, an AI assistant that can build a full diagram or slide deck in seconds flat. Just describe what you need and watch it appear. With real-time collaboration, 120+ templates, and AI baked into every surface, OpenCharts doesn't just save you time — it makes the whole team productive and dynamic to work with. Check it out at www.opencharts.com.
- Open Insurance: ([openinsurance.ai](https://www.openinsurance.ai)) is the AI research lab purpose-built for the insurance industry. At its core, Open Insurance develops models designed specifically for insurance workflows, powering everything from intent classification and multi-model routing to claims processing and policy understanding through a single API called Theo. Their product suite includes Open OS, an enterprise operating system where carriers, FMOs, and agents can run websites, CRM, claims, and customer care all in one place, along with tools like OpenCharts and SignForge. What makes them stand out is their belief that general-purpose AI isn't enough — insurance needs its own models, built on decades of domain expertise. As a sponsor of ACA WAY 2026, Open Insurance brings a vision that aligns perfectly with where the ACA market is headed: smarter technology, seamless operations, and AI that actually understands the business of health insurance.
- Hi Theo: We're proud to welcome Theo AI ([hitheo.ai](https://www.hitheo.ai)) as a sponsor of ACA WAY 2026! Theo is the AI platform built specifically for industries where memory, compliance, and trust aren't optional — making it a perfect fit for the ACA world. Unlike generic AI tools, Theo gives businesses a persistent AI layer that remembers customers across every channel, enforces guardrails to protect sensitive data, and maintains a full audit trail that compliance teams can sign off on. For insurance agents and carriers, that means smarter customer interactions and less repetition, without your data ever being used to train someone else's model. Theo's presence at ACA WAY 2026 reflects exactly where the industry is headed: AI that works as hard as you do, and earns the trust to prove it.
- uPPo: A cutting-edge productivity platform purpose-built for health insurance professionals, designed to streamline workflows and unlock agency performance.
The tools to work smarter, serve better, and grow faster are not on the horizon. At ACA Way 2026, attendees will discover they are already here.
Beyond Insurance: ACA Way 2026 Partners with the All Secure Foundation
ACA Way has always stood for expanding healthcare access for all Americans. This year, that mission takes on a new and deeply personal dimension.
ACA Way 2026 is proud to announce a charitable partnership with the All Secure Foundation — a nonprofit organization founded by decorated Special Operations veteran CSM (Ret.) Tom Satterly and Jen Satterly, dedicated to helping combat veterans and their families heal from Post-Traumatic Stress. Born from Tom’s own 25-year career as a Delta Force operator — including deployments to some of the nation’s most harrowing missions — All Secure Foundation provides PTS recovery programs, warrior couples retreats, individual coaching, and resiliency training, all at no cost to those who served. Tom played a pivotal role in some of America’s most critical military campaigns, including the infamous Battle of Mogadishu, depicted in the Oscar-winning film Black Hawk Down, and the capture of Saddam Hussein.
A portion of proceeds from ACA Way 2026 will be directed to the All Secure Foundation, and the conference will feature on-site fundraising opportunities for attendees to contribute directly to this vital mission.
Healthcare professionals fight every day to ensure that Americans have access to the coverage and care they deserve. The warriors supported by All Secure Foundation fought for something even more fundamental: the freedom that makes that care possible. At ACA Way 2026, we honor both missions.
“This year, ACA Way is about more than market strategy and regulatory updates — though we have plenty of both. It’s about reminding our industry that we are in the business of people. Partnering with the All Secure Foundation and bringing John Sculley to our stage are reflections of that belief. We are building something worth showing up for.”
Event Details
Dates: September 23–24, 2026 | Early Badge Pickup: September 22, 10:00 AM – 7:00 PM
Location: Hilton Miami Downtown | Miami, Florida
Expected Attendance: 1,500 professionals across the ACA ecosystem
Keynote Speaker: John Sculley — Former President, PepsiCo | Former CEO, Apple Computer | Chairman of Eternal Health Borad of Directors.
Featured Experience: ACA Way Innovation Hub — Live Technology Showcase
Charitable Partner: All Secure Foundation | allsecurefoundation.org
Registration: Open now at www.theacaway.com
Who Attends ACA Way 2026
ACA Way 2026 conveys the full spectrum of ACA ecosystem professionals, including:
- Carrier executives and leadership teams
- Agency owners and senior broker leaders
- Independent agents and high-performing producers
- Technology founders and SaaS executives
- Compliance, legal, and regulatory professionals
- Policy influencers and national advocacy leaders
- Operations and enrollment leaders
- Strategic partners in healthcare innovation
Register Now
Registration is open now. The professionals shaping the future of the ACA will be in Miami on September 23–24. Will you be in the room? Visit www.theacaway.com to register and learn more.
About ACA Way
ACA Way is the nation’s leading professional conference dedicated exclusively to the Affordable Care Act ecosystem. The conference brings together policymakers, carrier executives, agency leaders, brokers, technology founders, compliance professionals, and healthcare innovators for two days of high-impact dialogue, strategic programming, and cross-sector connection. ACA Way exists to advance the integrity, innovation, and accessibility of the ACA marketplace for the millions of Americans who depend on it. For more information, visit www.theacaway.com.
About All Secure Foundation
Founded in 2017 by CSM (Ret.) Tom Satterly and Jen Satterly, All Secure Foundation is a nonprofit organization dedicated to helping Special Operations active duty service members, combat veterans, and their families heal from Post-Traumatic Stress. Through warrior retreats, couples healing programs, coaching, and resiliency training — provided free of charge — All Secure Foundation transforms PTS into Post-Traumatic Growth. Learn more at allsecurefoundation.org.
Sponsorship opportunities for ACA WAY 2026 are still available — and this is your chance to get in front of the top carriers, agents, and industry leaders shaping the future of ACA healthcare. Taking place September 23–24, 2026 at the Hilton Downtown Miami, ACA WAY is the premier conference where deals get made, connections get forged, and the industry moves forward. Don't miss your window to put your brand at the center of it all. Visit www.theacaway.com to secure your spot today.
Press Contacts
Javier Diaz
ACA Way, LLC
Email: events@theacaway.com
Phone: (305) 962 0464Website: www.theacaway.com